In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its , a collective of 150 men’s style bloggers who share their work with the magazine’s website, to create content for advertisers.
In what Details is calling its version of native advertising, where ads are designed to look and feel like editorial content, the magazine tapped nine bloggers from the network to style outfits featuring fall 2013 apparel from advertisers like Gucci, Prada and Versace. For this Style.Feed campaign, stories written by the bloggers that feature their outfits are appearing as posts on the Details Network site (like from blogger Scout Sixteen) and the , and on the fashion brands' own promotional and social channels. Photographs and excerpts from the bloggers' stories were also aggregated into a that readers can find on Details’ Facebook page or on , Details' promotional site. READ THE FULL STORY
Many people are claiming that these new Meganews Magazines autonomous newstands could save the print industry. That's maybe a bit optimistic, but at the least they'll help reduce the mountains of wasted paper from unsold magazines since the over-sized vending machine only prints publications when they're ordered, in just two minutes. The kiosk has access to a remote server where publishers upload the latest editions of their periodicals, and using a touchscreen interface customers can browse more than 200 different magazines, newspapers, or journals. READ THE FULL ARTICLE
There are more ways than ever to consume media, and more media than ever to consume. But as the landscape becomes ever more fragmented and advertising revenue continues to stall, Bob and Brooke ask the question: is the Golden Age of content sustainable, or just a supernova, a dying star burning exceptionally bright?
Posted by Ami Sedghi
Observers say move is attempt to secure future generation of readers in industry suffering endemic declines in print sales. Miss Vogue: there are plans for a second issue next year, though details have not yet been confirmed
With parted blonde locks, bubblegum pink lips and a knitted jumper thrown over a denim shirt, 19-year-old model Tigerlily Taylor has the perfectly stylised look that befits the front cover of Teen Tatler.
But despite the baby pink background, Taylor represents a new type of teen: fashion-savvy, confident and with the power to spend. And high-end women's magazines are desperate to appeal to this new generation of reader.
In May Vogue launched youth-targeted spinoff Miss Vogue, and the September issue of Tatler was accompanied with a glossy teenage supplement.
At first glance, the newly launched magazines may look like a revival of the teenage print market. But industry observers describe the move as an attempt to secure a future generation of readers in an industry suffering endemic declines in print sales.FULL ARTICLE