• BoSacks Speaks Out: On FMA Day 2103

    BoSacks Speaks Out: On FMA Day 2103

    The FMA Day 2013 held at the Princeton Club opened with a clear presentation by Ethan Grey, SVP of Digital Strategy & Initiatives, MPA, who shared several digital success stories and then went on to explain that as an industry we need to market digital editions better than we have to date. He used Hearst as an example of a digital industry leader who has a "be everywhere strategy." He said Hearst is on every platform known to digi-hood and has instituted a "read them first in digital strategy," whereby all issues are released in digital format before the print editions are available. (I think that it is worth noting that Hearst is up to 1.3 million full priced digital subscriptions, representing 3% of their total circ and, as I have reported before, Hearst Digital circ could hit 25% in five years.)  Another successful Hearst initiative is weekly digital editions of Esquire and soon to be released weekly Elle editions
    by Bob Sacks
    Posted October 14, 2013
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  • Editors: Concerned, but Passionate and Positive

    Editors: Concerned, but Passionate and Positive

    Here’s the good news. The majority of editors are optimistic, to some degree, about the future of the publishing industry, according to a new survey by mediaShepherd.

    Forty-three percent of editors are either “very optimistic” or “optimistic” about the future of the publishing industry. Another 22 percent are “mildly optimistic.” About a quarter (24%), however, are uncertain when it comes to the future of the industry. And 10 percent are “mildly pessimistic” or “pessimistic.” No one reported that he or she is “extremely pessimistic.”

    “Technology is not a threat to publishing. Print will never die, but platform options, apps, etc., will help the industry to grow and keep tech-savvy editors employed,” commented one survey respondent. And while many editors indicated that they love their jobs and have much to be excited about, they also have much to adapt to and frustrations to voice. The biggest concern: Most editors’ workloads have tripled, quadrupled, quintupled … while budget cuts have eaten away at their staffs, freelance budgets and even their salaries—like a muster of moths in a closet full of old, wool coats. The concern, for the most part, is not self-serving, though who wouldn’t like to be paid more? Publishing is, as it always has been, based on content. Editors are the maestros that orchestrate the symphony of substance. What happens when editors are pulled in too many directions? What happens when many major instruments are cut? READ THE FULL STORY

    Posted October 01, 2013
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  • BoSacks Interview with Malcolm Netburn, CEO of CDS Global

    BoSacks Interview with Malcolm Netburn, CEO of CDS Global

    In framing today's dialog and before I ask the more difficult questions, I would like to build a framework for my readers, not all of whom are fulfillment experts. Can you describe what services CDS Global provides in the current volatile media business?  I guess simply put I am asking, can you describe for the laymen of our industry the character of a successful fulfillment provider in today's publishing landscape and where it sits in the ever changing content value chain?


    In this age of disruptive media, CDS Global is an enabler of all the ways in which content can now be distributed in a world of agnostic distribution. We are the essential link between the industry and the consumer, deepening the customer experience. That's why we no longer think of ourselves or brand ourselves as a "fulfillment company." It's also why technology sits at the core of our investments and initiatives.


    This work now involves partnering in brand extensions and focusing on the customer experience, in delivering business intelligence, and in integrating social media into that consumer experience. With the user experience being as essential as the content provided, successful fulfillment companies find themselves more and more at the early-stage decision table rather than in the traditional role of fulfillment as a back-end service. READ THE FULL ARTICLE



    by Bob Sacks
    Posted September 29, 2013
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  • Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads

    Adobe, MPA Unveil Tools For Measuring Digital Magazine Ads

    By Emma Bazilian


    Since the inception of digital magazines, publishers have struggled to get advertisers to commit to tablet and other mobile content as they do with print. But a lack of measurement standards across a multitude of screen sizes and devices has made it hard to build advertisers' confidence in the medium.

    The MPA—Association of Magazine Media and Adobe are making some headway, though. Following the MPA’s announcement last spring that it was working with digital companies to develop tools to track digital magazine readership, Adobe has built that capability into its Digital Publishing Suite software, which is used by most of the major magazine publishers. “We’ve seen a lot of demand from marketers and brands to take advantage of targeted ad opportunities that exist through these new digital editions,” said Danny Winokur, vp and gm of digital media at Adobe. “But we’ve encountered some real friction in doing business between publishers and advertisers and their agencies within the digital arena because a lot of the well-defined, standard metrics that have provided the foundation for conducting business in the print world have not been available in the digital arena.” READ THE FULL ARTICLE

    Posted September 17, 2013
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  • The New Yorker Subtly Updates a Stalwart of Print

    The New Yorker Subtly Updates a Stalwart of Print


    For decades, fans of The New Yorker have been drawn to its pages for its meticulously crafted prose, its enterprising journalism and its predictable typeface and layout. New Yorker fans are going to notice some small but subtle design changes across its pages. Over the last five years, The New Yorker’s total circulation grew by 1.1 percent to 1,055,922, according to the Alliance for Audited Media. But starting on Monday, New Yorker fans are going to notice some small but subtle design changes across its pages, which were led by its creative director, Wyatt Mitchell. The magazine is updating its table of contents, contributors page, “Goings On About Town,” Briefly Noted and Fiction sections. These changes include changing the number of columns, redrawing the Irvin typeface and introducing Neutraface as a secondary one. READ THE FULL ARTICLE

    Posted September 15, 2013
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  • Ripp Rallies Time Inc. Troops at First Management Meeting - 'We're not a magazine company, we're a media company'

    Ripp Rallies Time Inc. Troops at First Management Meeting - 'We're not a magazine company, we're a media company'

    By Lucia Moses -


    Incoming Time Inc. CEO Joe Ripp rallied the troops at his first meeting for top execs, saying they need to be empowered and work efficiently for the company to succeed once it spins off from Time Warner. “We can’t really consider ourselves a magazine company anymore,” he said at the quarterly management meeting, according to people present. “We’re a media company. If you’re People magazine, your competition is Facebook, Twitter.” There were no big announcements, but Ripp fielded questions from Fortune managing editor Andy Serwer, then the audience, on a range of topics from acquisitions, compensation and church-state issues. READ THE FULL ARTICLE

    Posted September 13, 2013
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  • Time Inc.'s Executive Suite Was Where 'Ideas Go To Die,' Says CEO Joe Ripp

    Time Inc.'s Executive Suite Was Where 'Ideas Go To Die,' Says CEO Joe Ripp

    By: Michael Sebastian

    New Time Inc. CEO Joe Ripp told roughly 300 employees at a town hall-style meeting Wednesday that the company's executive suite has been a place "where ideas go to die," according to staffers who were present.  "If I have my way I'm going to close that damn thing down," Mr. Ripp said, addressing an audience of managers and executives.  The company, the publisher of magazines such as People and Sports Illustrated, is keenly looking to Mr. Ripp for clues to its uncertain future. Parent company Time Warner plans to spin Time Inc. off into an independent company early next year, and Mr. Ripp last week became the third Time Inc. CEO in three years.

    Mr. Ripp later sent a memo to all Time Inc. staff, encouraging them to present him with ideas. "I know you have ideas and I want to hear from you directly," he said in the memo. "That's an open invitation. I don't plan to spend all my time on the 34th Floor. So, you'll be seeing me around the building."READ THE FULL STORY

    Posted September 12, 2013
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  • Tina Brown Leaving The Daily Beast

    Tina Brown Leaving The Daily Beast

    By: Michael Sebastian

    Barry Diller's IAC/InterActiveCorp and Daily Beast Editor in Chief Tina Brown will not renew her contract after it expires in January and plan to part ways, people familiar with the matter confirmed on Wednesday. The news was first reported by BuzzFeed.

     Ms. Brown plans to start her own company, Tina Brown Live Media, once she leaves The Daily Beast, one of the people said. The company will be an extension of an events business she started at The Daily Beast with its Women of the Year event. Tina Brown Live Media will expand upon that, the person said, to feature "flash debates" and other events. Ms. Brown will run both the business side and programming at the events.

    The standalone company is expected to start operating by the end of the year, according to the person, who said it remains to be determined whether Ms. Brown will bring employees over from The Daily Beast. READ THE FULL STORY

    Posted September 11, 2013
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  • Behind Time Inc. Purchase of American Express Publishing Lies a Long History

    Behind Time Inc. Purchase of American Express Publishing Lies a Long History


    After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division.

    “This 20-year courtship is finally being consummated in matrimony,” said Ed Kelly, president and chief executive of the American Express Publishing Corporation. He joked in a phone interview that after such a long engagement, there was no reason to delay the wedding; Time says it expects to close the deal by Oct. 1. On Tuesday, both companies announced that Time Inc. would buy for an undisclosed sum all of American Express’s publishing titles, which include Food & Wine and Travel & Leisure READ THE FULL ARTICLE

    Posted September 11, 2013
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  • Details – Blurring the Line Between Advertising and Editorial

    Details – Blurring the Line Between Advertising and Editorial

    By Emma Bazilian

    In the latest example of a publisher blurring the line between advertising and editorial, Details is tapping its Details Network, a collective of 150 men’s style bloggers who share their work with the magazine’s website, to create content for advertisers.

    In what Details is calling its version of native advertising, where ads are designed to look and feel like editorial content, the magazine tapped nine bloggers from the network to style outfits featuring fall 2013 apparel from advertisers like Gucci, Prada and Versace. For this Style.Feed campaign, stories written by the bloggers that feature their outfits are appearing as posts on the Details Network site (like this entry from blogger Scout Sixteen) and the stylists’ blogs, and on the fashion brands' own promotional and social channels. Photographs and excerpts from the bloggers' stories were also aggregated into a digital magazine that readers can find on Details’ Facebook page or on Details Insider, Details' promotional site. READ THE FULL STORY

    Posted September 07, 2013
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